Let’s be honest - no one prefers filling out a long and clunky form. Neither do they like receiving messages like ‘Please wait for further steps.” Instead, today’s users want answers quickly, in their terms, and with minimal hassle. This is where lead generation chatbots come in.
These are digital helplines that aid your sales process by facilitating conversations with potential leads, qualifying them, and converting them. These chatbots are no less than full-blown conversation engines that know when to ask the right question and when to pass a lead to a human sales representative.
Whether you’re running an insurance firm or an online e-commerce store, these chatbots set your sales team free while they convert clicks into conversations. In this blog, we will explore some real-world examples. Discover how these authentic brands are utilising chatbots to capture leads. Let’s dig in.
Glance table: Businesses using lead generation chatbots
Top brands using AI chatbots for lead generation
If you’re wondering whether businesses and companies have adopted lead generation chatbots, it’s time to check out this list here. In this list, we have discussed with some industry experts and curated a list of top lead generation chatbots. Let’s consider them individually.
1. Fynd
Since we created this, I’m literally obsessed with our work. If you still think fashion enthusiasts visit physical fashion stores, you’re mistaken. Consider Fynd. Their interactive chatbot, Fify, considers what fashionistas think about fashion and recommends them products accordingly. With the assistance of Copilot.live, the chatbot communicates with visitors, nudges them to check new products and pushes them to take action. Check out how Fynd’s chatbot guides customers virtually:
- That chatbot analyzes what users are browsing and then provides customized suggestions accordingly.
- The chatbot collects the email and other necessary user details in a conversational manner when users are most engaged.
- Since the bot qualifies users while helping them shop, it captures their customer details and passes them to the CRM.
2. Adobe
Adobe is no longer restricted to offering only fancy design tools and PDFs. Now, it has entered the lead gen business as well. I have personally used the chatbot of Adobe, and the tone and language it speaks in are no less than a human. Built by Drift, Adobe’s chatbot, Adobe Assistant, jumps into any conversation, talks like a real person, and figures out if it is your next big client. The Adobe website is now more user-friendly with a smarter sales pipeline. Here’s what makes it click:
- Visitors skip the long forms and jumps straight into the conversations while converting them into paying clients.
- The bot asks smart questions to figure out the intent of the user.
- After qualifying leads, the bot lets the leads book demos through integrated calendars and email platforms.
3. Bajaj Allianz
When it comes to insurance, there are two categories of people - one, completely uninterested, and the other, totally confused. So, instead of bothering users with jargons and piling up forms, they introduced BOING, developed by Haptik. It appears across their website and WhatsApp, turning curious users into qualified leads. Honestly, I’m petrified of finance platforms. However, when I used the Bajaj Allianz chatbot, it literally blew my mind. Here’s what I can infer after using the chatbot:
- The chatbot takes care of generating customized financial quotations in real time to tell you the kind of insurance coverage that suits you.
- The chatbot doesn’t forget policy renewal dates and sends timely reminders on WhatsApp.
- The bot quietly captures all information about a user from every kind of conversation it has.
4. Bearbrand
Bearbrand decided to get rid of the boring conventional methods and has adopted a fun mode with Facebook Messenger. Since the target audience of the brand is health-conscious parents, it allows the chatbot to conduct a quiz to initiate a friendly conversation with them. It gathers phone numbers and email addresses of the leads for verification purposes. Here’s how Bearbrand nailed it:
- Instead of conducting lengthy surveys, the chatbot invites users to participate in a quick and simple quiz to answer questions.
- Based on the responses to the quiz, the chatbot suggests products to the users to offer hyper-personalized solutions.
- The chatbot helps in marketing campaigns to enhance interaction rates with the users.
5. Decathlon India
The other day, when I was intrigued by the sale at Decathlon, I was surprised by its chatbot. It helped me with smart marketing. On the other hand, while it engaged with me, it also gathered the necessary information I looked for, tracked my browsing and purchasing history, and gently landed them in the CRM sales pipeline. Here’s what I found in their chatbot:
- The chatbot guided me to products that I mentioned while conversating with it. So, I didn’t have to search from a vast product range.
- After suggesting the product, it asked for my details so that it could find a suitable match and let me trust the brand.
- The chatbot sent me messages and reminders on products that I had already checked.
6. Oxford University Press
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The popular Oxford University Press has adopted an intuitive chatbot to engage educators, librarians and academic professionals and unite them in a learning platform. With the help of Silverchain, Oxford Univeristy Press’s chatbot figures out when users browse certain textbooks and explore the curriculum tool. Here’s what makes their chatbot better than many:
- The chatbot guides users through smart academic catalogues to help them find the right resources.
- The moment the bot identifies a user showing interest in a certain kind of content, it tags the user as a potential lead.
- The chatbot understands the academic terms and the requirements of the academicians.
7. ICICI Bank
ICICI Bank decided to let go of boring long forms. So, they have introduced an interactive chatbot (AskIpal) available on the website and mobile app. Whether users are looking for a home loan, want to open a fixed deposit account or track an account application, the chatbot helps them with detailed information for all. While doing so, the chatbot gathers user information and transfers it into the CRM. Here’s how the ICICI chatbot helps generate leads:
- The bot starts by asking simple questions to understand the user's requirement and then suggests suitable financial products.
- The chatbot collects key information about users during chatting and sends it straight to the backend team.
- Once the chatbot gathers information, it schedules a call between the customer and a bank representative.
8. Credo Beauty
I love skincare websites, especially the ones that understand my skin type and recommend products. That’s exactly what Credo Beauty did. Credo Beauty understands the importance of personal skincare. So, does its Hero-powered chatbot. Available on their product page, the chatbot is ready to guide, recommend and politely slide into the inbox of the users to collect necessary information about the user. It’s a perfect combination of a friendly quiz, a concierge, and a skincare guide. Here’s how the chatbot understands its users:
- Unlike being a sales rep, the chatbot performs like a skincare coach that gives tailored suggestions to users.
- With product advice, the chatbot also asks for users’ email addresses and personal details to capture leads.
- The chatbot figures out the requirements of the users and helps in product discovery accordingly.
9. House of Tours
Looking to book a dream vacay but getting lost in the maze of tabs, phone calls and PDFs? House of Tours and their chatbot have your back. I tested it and it gives exact recommendations according to your choice. Being an India-UAE travel crew, House of Tours’ chatbot offers everything, just like your loyal travel partner - quick visa fixes, group gateways, exotic honeymoon packages and more. Haptik’s chatbot helped House of Tours increase lead generation by 146%. Here’s how its chatbot can help:
Key features:
- It kicks off by asking the right questions to offer a smooth ride and get the right deal.
- Instead of dumping 500 travel packages, the chatbot chooses only those that match your vibes.
- Whether it’s a 3 am or a 3 pm query, the bot is ready to help. So, you never have to wait for your phone to be answered after long hours.
10. K-Auto
As a trendy automobile dealer, K-Auto recognised that something had to change to capture the market now and meet its customers' needs. As people were scrolling through automobile specs rather than walking into showrooms, K-Auto developed an AI-powered chatbot. This newly developed tool helped them turn curiosity into conversations. I’ve personally tried out this chatbot, and here’s what I observed:
Key features:
- With this chatbot, the customers no longer have to wait for phone calls. They just need to tap, choose a car and book a test drive.
- Right from offering automobile specs to insurance and pricing, the chatbot handles everything.
- The chatbot logs every conversation, scores them, and passes the right ones to the sales pipelines.
11. Hathway
If you’re struggling with plan brochures and standing in a long queue for customer care. I had the same experience, and it was frustrating. That’s when I discovered the Hathway chatbot. What I loved the most about the chatbot is that it asked me which language I would prefer going forward. Such interactive chatbots give customers the freedom to get information easily. These are the other aspects I noticed in Hathway’s chatbot:
- The hyper-local plan matching of the chatbot detects your locations and suggests broadband plans accordingly.
- For gathering your contact details, the chatbot waits till you show real interest to generate higher lead quality.
- The chatbot figures out what you want and recommends plans that gel well with your requirements.
12. Sato
When you have thousands of property listings and customers to manage, finding and managing the perfect home can be challenging. Here, Sato has introduced a chatbot that performs like a digital assistant working tirelessly behind the scenes. After using their chatbot, this is what I figured out:
Key features:
- The moment I tried the chatbot, it asked a few smart questions to understand my intent and then provided a rental listing.
- Just like a digital property manager, the chatbot directs the right service to the customer.
- Whether a user is asking questions at midnight or during your sales rep’s lunchtime, the chatbot addresses all questions at odd hours with grace.
How to choose the right chatbot platform?
By now, you must be ready to hire a chatbot platform. Wait. It’s not about buying a flashy product on Amazon. Instead, it’s more about finding a suitable one that fits your business. You must look for a chatbot that knows what it’s doing and who it’s targeting. Here’s your no-nonsense guide on choosing the best lead generation chatbot platform:
- Know your goal: Before clicking ‘Start Free Trial’, pause and ask yourself: What are the purposes I want this bot to solve? Ensure your goals align with the tool's functions and features.
- Match your industry: Not all chatbots serve the same purpose. So, pick one that suits your industry. For example, if you’re running an e-commerce store, Copilot.live is the best tool here, as it can handle product quizzes, customer nudges, and opt-ins like a pro.
- Look at integrations: Your chatbot talks naturally to a lead. Great. What next? If the chatbot doesn’t pass that customer information in your CRM, email platform or sales pipeline, it’s nothing less than whispering in the void.
- Check the ease of setup: You want a chatbot that doesn’t overwhelm you from the start. So, find out which chatbot builders offer a drag-and-drop feature, as it requires no coding, and prebuilt templates.
Measuring success: Key metrics to track
Congratulations! You successfully launched a lead generation chatbot. Here are the key metrics to track to understand if your lead generation chatbot is functioning as it should:
- Conversion rate: Track the number of visitors who provide the information you want to collect. Look for solid conversation rates that reflect action takers.
- Lead quality: Not all leads serve the same purpose - while some are just browsing, some others are ready to take action. Use the scoring logic to find out the stage at which your visitors are.
- Response and drop-off rate: You may have encountered visitors who disappear without a trace. Chatbots actually go through all of these and record data. If a visitor drops off midway, chatbots recognise it as a red flag.
- Time to qualification: This refers to the speed at which chatbots gather information about a lead. The longer it takes, the greater the risk of user boredom.
Conclusion
Therefore, lead generation chatbots are no longer a technical buzzword. They are 24/7 digital sales representatives who do the heavy lifting while your human sales team focuses on genuine conversations. These chatbots are not limited to any specific type of industry. Instead, they support all sectors with a single goal: to generate better leads.
So, if your website is still relying on static methods and you're wondering why people are ghosting you, know that it’s time to upgrade your lead generation process. Let go of old-school methods and embrace lead generation chatbots now.
